{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Benjamin Wahl | The Strategic Business of Sports Solutions in China","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7d6e4f44\"></iframe>","width":"100%","height":180,"duration":2386,"description":"In this episode of The Negotiation, we speak with Benjamin Wahl, a brand strategy, business, and sports development expert. Currently, he is Head of China for the German professional football club Borussia Dortmund. We talk about his five years of experience as a sports solution professional working in the China market, specifically around how his own Borussia Dortmund was able to gain a foothold in the country and the marketing efforts they have been most focused on in order to spread the club’s culture and fanbase.\r\nBenjamin also touches on how other EU-based clubs are doing in China by comparison, and shares tactics that other organizations and clubs can use to grow a sports brand in China and describes Borussia Dortmund’s branding and marketing strategy that he refers to as “The Challenger Approach”. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}