{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Billion Dollar Backstory","title":"155: The Story Allocators Need Before They Say Yes | Story Snacks Series ","html":"","width":"100%","height":180,"duration":297,"description":"Every fund manager wants the story that gets allocators to lean in and say yes every single time they tell it. \n\nSo, this is often a hard pill to swallow…A story that actually works doesn't always get you a yes. \n\nA powerful story either gets you a heck yes or a heck no, but never a maybe. \n\nAnd even though hearing heck no is uncomfortable, getting closure in sales is everything (so you don’t waste your time on allocators who’ll never be the right fit). \n\nThat’s why in this Story Snack, Stacy’s sharing the one kind of story that gets allocators off the fence without fail. \n\nShe’s also breaking down how to own the sharp edges in that story that’ll help allocators finally decide: this is for me. Or it isn't.\n\nListen in to learn:\nWhy \"maybe\" is the outcome you should be trying to avoid\nHow to connect who you are, why you invest the way you do, and who your strategy is built for\nWhy your differentiators need to attract and repel\nA question that’ll help you find your sharp edges fast\nThis is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week.","thumbnail_url":"https://img.transistorcdn.com/z9RAdVMC_2erwGlBaZ1mf_Cgqx2tOs7G1Mv66ERFbs0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjZh/NTczYzBjMGYwOTdm/NTZkZGZhNDhkODZm/N2Q0MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}