{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7d84f55e\"></iframe>","width":"100%","height":180,"duration":3090,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Chase MohseniHype man & Announcer: John PotitoTimestamps:00:06 Introduction to Always Be Testing podcast02:05 Exploring the concept of a \"vibe check\"06:05 Trusting gut instincts in decision-making07:50 Dive into surround sound marketing strategies11:09 Transition from paid marketing to SaaS brand15:25 Importance of frameworks and personal connections19:13 Impactful frameworks and the growth loop concept23:40 Importance of customer feedback and understanding needs27:31 Building enduring businesses and avoiding quick fixes30:49 Goals for Heatmap: best CRO software34:41 Importance of being customer-centric and learning machine40:02 Educating on CRO impact and predictions for 2024","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}