{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"How To Get a Tesco Listing in 6 months - BOTIVO, DIRTEA, All The Aunties, big fish founders - Brand Building Masterclass  ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7d871775\"></iframe>","width":"100%","height":180,"duration":2847,"description":"If Oasis did Supper Clubs they wouldn’t come close to HUNGRY Productions Bonfire Banquet.Okay…okay… I jest... I jest.But, my wonderful friends, this one was a CERTY BANGER!!!Absolute Wave Donny speaker line up:- Imme Ermgassen, Botivo Drinks | B corp- Andrew Salter, DIRTEA- Perry Haydn Taylor 💚, big fish®- Riya Patel, All The AuntiesHosted at London hottest new gaff, ISLAND Kings Cross at Mare Street MarketRun by two legendary Michelin Star chefs Tom Brown and Brad Carter.ON THE MENU:Avoiding category pigeonholingNiche focus vs. mass-market expansionBuilding credibility before awarenessPackaging as primary advertisingCommunity-first brand buildingIdentity and lifestyle brandingEarly adopters vs. mainstream consumersPaid media vs. organic creativityRetail + distribution challengesAgency pitfalls and resource misallocation","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}