{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The She Leads® Podcast - Wealth Building & Business Growth","title":"How The Most Actionable Customer Insight Happens Before You Sell a Single Unit with Debbie and Troy Sutton","html":"","width":"100%","height":180,"duration":2214,"description":"A miserable mammogram turned into a patented product, and the customer validation process behind it is a masterclass for any founder building a physical product from scratch. Debbie and Troy Sutton, the mother and son co-founders behind The Healing Bras, bootstrapped warming and cooling therapy pads for women's breast pain at every stage of life, from first cycles to breastfeeding to menopause.\n\nIt started with one cranky drive home from a painful mammogram, when Troy asked his mom how it went and then did something most people never do: he went looking for a better solution, found only clunky, outdated ice packs, and invented one himself. What followed is a product development story every entrepreneur should hear.\nA biomedical engineer and former college catcher ended up designing an intimate product for women he could never use himself, and the approach was simple: ask, listen, and stay humble. Debbie and Troy donated over 500 pads to partner organizations to get real feedback on shape, size, and fit before selling a single unit. They brought a two-time breast cancer survivor onto their board to guide the design, partnered with an FDA-regulated manufacturer in New Jersey, and built the entire company self-funded from their garage.\nWe also talk about the harder side of co-founding with family: how a mother and son learn when to be business partners and when to be family, why the relationship sometimes matters more than being right, and how they pivoted their original product based entirely on what their customers told them. They are now scaling toward hospitals, universities, female college athletes, and insurance approval.If you are building a product from a problem no one else has bothered to fix, this one is worth your time.\nChapters:🎙️ 00:00 Meet the mother-son founders behind The Healing Bras💡 02:41 The painful mammogram that sparked a patented product❤️ 04:42 How a male founder designed an intimate product for women by listening first📋 07:52 Donating 500...","thumbnail_url":"https://img.transistorcdn.com/f7FqP7W8-EcdwM3jDjh2bR8-K_lYYQIY-w0kz2NXAOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmZj/MzdiNWI3NGY2OGVi/MjljYzRkMDliODAw/Y2U2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}