{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"EmailTalk","title":"Email Marketing When There's Only One of Everything","html":"","width":"100%","height":180,"duration":2336,"description":"When there’s only one of everything, you can’t email like an ecommerce brand.\nElliot sits down with Vinit Ramnarayan, who has spent just over seven years in CRM at Sotheby’s. His route into email went through telecoms in India, DVD and Blu-ray licensing, and Havaianas in Madrid. While he was there he started helping the email team, taught himself the HTML and went freelance.\nAt an auction house, stock is finite and every item is one of a kind. So the email isn’t a weekly buy-buy-buy blast. It’s the timely alert: the artist you collect is coming up for auction, or the lot you liked closes in five minutes. And loyalty means looking after whole families, because the person you sell to today might consign that piece back to you years later.\nVinit explains how his growth marketing team wins over relationship managers who have guarded their clients for decades. They don’t fight for channel credit. They measure themselves against what the whole business needs: more bidders per lot, more consignments.\nOn AI, his team uses it to stop waiting on engineering. But he’s wary of vibe coding. If you don’t understand where your data comes from, you can’t trust what you’re sending.\nIn this episode:\nFrom telecoms in India to CRM at Sotheby’s\nNobody’s painting any more Picassos, and what finite stock does to CRM\nEmail as a timely alert, not a blast\nLoyalty across generations of collectors\nMeasuring the team against company goals, not channel credit\nUsing AI to stop waiting on engineering, and why vibe coding worries him\nDecades of offline data, and why plug-and-play AI makes him hesitant\nSubscribe for new episodes on email marketing, AI, CRM and email design systems.\nElliot Ross — Founder, ActionRocket; co-founder, Taxi for Email\nhttps://www.linkedin.com/in/iamelliot/\nJoe Cottam — Co-founder, EmailShepherd\nhttps://www.linkedin.com/in/joe-cottam-80580352/\nWill Harvey — EmailShepherd\nhttps://www.linkedin.com/in/willharvey/\nEmailShepherd — the agentic email creation platform to do...","thumbnail_url":"https://img.transistorcdn.com/Fv996KLMlYB9rBcmEwqKxA5hYs8zdXLwCWPrYnPR3mQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEzMDE4LzE1OTY2/NzA4NjktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}