{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"People Changing Enterprises","title":"Editorial strategy deep dive, with Booking.com’s Juliette Olah","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7dcfacf6\"></iframe>","width":"100%","height":180,"duration":845,"description":"Juliette Olah joined Booking.com in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strategy masterclass!Timestamps:1:01 Juilette's role1:20 The state of editorial at Booking.com when Juliette joined2:22 The key elements of an editorial strategy4:19 Measurement and KPIs for editorial5:22 What's a content pillar?6:33 Where translation and localization fit in9:42 How Juliette got stakeholder buy-in for her new editorial strategy12:25 Remember, your content is competing with all other content","thumbnail_url":"https://img.transistorcdn.com/H2ZVMJCpViSWdrHqwjKke27GoMzkrB9uAil5f0In5GM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzNzE2LzE2NjE5/NjE2OTItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}