{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Stop Talking About Fees and Start Talking About Investment | 899","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7dda17d7\"></iframe>","width":"100%","height":180,"duration":467,"description":"On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.Key Topics Discussed:Why “investment” is more powerful than “fee” in sales conversationsThe four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experienceHow emotional return on investment drives consumer decisionsCase studies, testimonials, and references as tools for credibilityProduct as the vehicle to deliver the desired resultHow service quality shapes client trust and loyaltyDesigning an engagement experience that creates lifelong advocatesLinks and Resources:Subscribe via Email: GetInsideBS.comListen on Spotify: Inside BS Show on SpotifyListen on Apple Podcasts: Inside BS Show on Apple PodcastsCall Us: (305) 692-5531Buy the 60 Second Sale Book: The 60 Second Sale on AmazonCall to Action:Stop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}