{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Stop Talking About Fees and Start Talking About Investment | 899","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7dda17d7\"></iframe>","width":"100%","height":180,"duration":467,"description":"On this episode of The Inside BS Show, Dave Lorenzo explains why you must stop talking about “fees” and start talking about “investment.” He breaks down the four elements that drive client decisions and shows how changing your language can transform your relationships, influence prospects, and close more deals.\n\nKey Topics Discussed:\nWhy “investment” is more powerful than “fee” in sales conversations\nThe four pillars that convert prospects into clients: outcome/ROI, product, service, and engagement experience\nHow emotional return on investment drives consumer decisions\nCase studies, testimonials, and references as tools for credibility\nProduct as the vehicle to deliver the desired result\nHow service quality shapes client trust and loyalty\nDesigning an engagement experience that creates lifelong advocates\nLinks and Resources:\nSubscribe via Email: GetInsideBS.com\nListen on Spotify: Inside BS Show on Spotify\nListen on Apple Podcasts: Inside BS Show on Apple Podcasts\nCall Us: (305) 692-5531\nBuy the 60 Second Sale Book: The 60 Second Sale on Amazon\nCall to Action:\nStop framing your value in terms of cost. Start talking about the investment your clients are making in outcomes, relationships, and peace of mind. Adopt this mindset shift today to build trust, deepen client loyalty, and grow your business.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}