{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 293: How My Offer Evolved","html":"","width":"100%","height":180,"duration":1677,"description":"Here's a walkthrough of how my offer evolved after something I realized while building funnels for Russell (and his clients)...\nFulfillment is NOT one of the pieces that’s often exposed in a marketer's world.\nWe MUCH prefer to talk about something that (on the surface) can seem waaay sexier…\nHave you guessed???\nYes, marketers LOVE…\n Sales\nSales\nSales\nSales\nAnd MORE SAAAALES!\nBut the reality is…\nIf you don't have great fulfillment - you’ve got a short road ahead of you.\nThis all dates back to my ClickFunnels days - you may have heard the story, but *Listen Up* ‘cause I want you to understand where this epiphany came from…\nMY OFFER CREATION #RUSSELL’SWATCHINGME\nI remember sitting with Russell as he coached his Inner Circle…\nWe were in the old office where we sat almost back-to-back…\nWe were a little bit off-center, but we were only feet away…\nI had two monitors…\nAnd on the left one, (if we both had nothing on the screen) ...his face would reflect off of his monitor onto mine…\nStraight into my face!!!\nI always tried to keep something on the screen - so that Russell wasn't looking at me.\nI mean, what would you do if you were sitting right next to that guy???\n...it was stressful for me for a little bit.\nAnyway, when Russell was coaching his inner circle - they were usually nine hours burner days.\nHe coached really hard…\nEventually, he sat back, muted the mic, turned off the video, and took a deep breath.\nI was like, \"How are you doing, man?\"\nHe's like, \"That was A LOT!”\nI was like, \"Yeah, and you're still going... It's funny man, you're saying the same thing to every single person!\"\nAnd he goes, \"I know, isn't that crazy?\"\nI said, \"Yeah, it is crazy. Every business is pretty much the exact same.\"\n(That's what really helped me realize that this works for every business. I was listening to him coach, pretty much every business scenario you could think of)\nSo we decided to create a program where, instead of getting bits and pieces of Russell's brain, there was a...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}