{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 293: How My Offer Evolved","html":"","width":"100%","height":180,"duration":1677,"description":"Here's a walkthrough of how my offer evolved after something I realized while building funnels for Russell (and his clients)... Fulfillment is NOT one of the pieces that’s often exposed in a marketer's world. We MUCH prefer to talk about something that (on the surface) can seem waaay sexier… Have you guessed??? Yes, marketers LOVE… Sales Sales Sales Sales And MORE SAAAALES! But the reality is… If you don't have great fulfillment - you’ve got a short road ahead of you. This all dates back to my ClickFunnels days - you may have heard the story, but *Listen Up* ‘cause I want you to understand where this epiphany came from… MY OFFER CREATION #RUSSELL’SWATCHINGME I remember sitting with Russell as he coached his Inner Circle… We were in the old office where we sat almost back-to-back… We were a little bit off-center, but we were only feet away… I had two monitors… And on the left one, (if we both had nothing on the screen) ...his face would reflect off of his monitor onto mine… Straight into my face!!! I always tried to keep something on the screen - so that Russell wasn't looking at me. I mean, what would you do if you were sitting right next to that guy??? ...it was stressful for me for a little bit. Anyway, when Russell was coaching his inner circle - they were usually nine hours burner days. He coached really hard… Eventually, he sat back, muted the mic, turned off the video, and took a deep breath. I was like, \"How are you doing, man?\" He's like, \"That was A LOT!” I was like, \"Yeah, and you're still going... It's funny man, you're saying the same thing to every single person!\" And he goes, \"I know, isn't that crazy?\" I said, \"Yeah, it is crazy. Every business is pretty much the exact same.\" (That's what really helped me realize that this works for every business. I was listening to him coach, pretty much every business scenario you could think of) So we decided to create a program where, instead of getting bits and pieces of Russell's brain, there was a...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}