{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketers on a Mission","title":"Ep. 225: Proven Ways to Build Life Sciences Buyer Trust for Predictable Growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7dea5970\"></iframe>","width":"100%","height":180,"duration":2334,"description":"How can marketing teams in the life science vertical show up stronger online and drive higher organic visibility for their organizations? Operating in a heavily-regulated industry where market competition is intense, many life science marketing teams stay quite busy, yet their pipelines are quiet, hampering long-term business growth? How can life science leaders bridge this gap and turn things around?\nThat’s why we’re talking to Lauren Schafer (Founder, Lake House Digital Media), who shares proven ways to build life sciences buyer trust for predictable growth. In this episode, Lauren discussed the high-impact strategies for building deep authority and trust in the life science industry. She highlighted the value of uncovering specific client pain points and tailoring marketing approaches without being too generic. Lauren also stressed the significance of LinkedIn for B2B marketing, noting that decision-makers often conduct independent vendor research on the platform. She advised maintaining an up-to-date profile, using background banners effectively, and how you can be active and responsive on the platform. Lauren also emphasized the value of providing transparent marketing analytics dashboards to demonstrate accountability and ROI, essential for leadership buy-in.","thumbnail_url":"https://img.transistorcdn.com/lqDFOjY_18gJt4I76gxX3JmOttH4oA_lMtWtb_95PgY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NGUw/NWFlYjI2ODMzNTVm/OWUwMmM0ZWM1YTRh/ZWYzOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}