{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Indie Hackers","title":"#116 – Exploring Ideas and Exploiting the Good Ones with Justin Mares of Kettle and Fire","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7e033111\"></iframe>","width":"100%","height":180,"duration":4076,"description":"Justin Mares (@jwmares) is the founder of not one but two companies in the health food space, each of which he's simultaneously bootstrapped to over $10,000,000 in annual revenue. In this episode we covered why you should avoid having a scarcity mentality when coming up with an idea to work on, how to alleviate market risk by running a smoke test, and how Justin was able to rapidly grow his businesses by bringing growth know-how from tech to the industry of consumer packaged goods.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/116-justin-mares-of-kettle-and-fire","thumbnail_url":"https://img.transistorcdn.com/hdohCXPH-scU5wt_XTGUZNcvyzw90CqYMi1KMtSSm6E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwOTg1LzE1OTAy/NTc1OTMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}