{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Chemical Show: Where Leaders Talk Business","title":"How Crisis Communications Strategies Enable Fast Response with Gerard Braud - Ep. 215","html":"","width":"100%","height":180,"duration":1817,"description":"The speed of communication during a crisis can determine whether a company maintains control of its story or loses it to speculation and misinformation. Gerard Braud, crisis communications expert, joins host Victoria Meyer to share real-world insights from decades of experience in both journalism and the chemical industry, emphasizing the critical need for rapid, clear, and well-prepared communication when incidents occur. \n\nTogether, they explore how chemical companies can build effective crisis communication strategies, prepare holding statements, tackle challenges like incomplete information and confidentiality, and leverage tools such as SituationHub to streamline the process. With practical examples and straightforward advice, Gerard and Victoria discuss why preparation on a “clear, sunny day” is essential to protect revenue, reputation, and brand in the face of crisis—highlighting what every chemical industry leader should know before the next incident hits the news. \n\nLearn more about these topics this week: Inside the Mind of a Crisis Expert: Gerard Braud's career from his early days as a TV journalist to a crisis communications advisor for the industry. Redefining Crisis Response: why traditional, slow corporate communication puts companies at risk Mistakes Companies Make: what happens when companies don’t prepare The New Rules of Media Engagement Leadership on the Worst Day \nKiller Quote: \"If you're not getting a statement out in under fifteen minutes, you're doing it all wrong. Be prepared on a clear, sunny day so you’re your best on your worst day.\" — Gerard Braud \nOther Links: Managing Crisis Communications: How To Save Your Reputation With Gerard Braud \n00:00 Crisis Communications in Chemicals \n03:32 Streamlining Crisis Communications \n07:33 Crisis Communication Tool: SituationHub \n12:49 \"Crisis Communication Holding Statement\" \n15:04 App Privacy and HIPAA Compliance \n17:58 \"Effective Media Training with Scripts\" \n21:29 Crisis Communication Strategy...","thumbnail_url":"https://img.transistorcdn.com/rIWBq6x3GKwCrdS9ibBekoi3MKKGzbqaa2KvU21DRho/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjMz/ZTBmOTVlZWIyODA1/NDYwMDFhMTAzMzU5/OGEzNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}