{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"3 Content Marketing Techniques to Get More Visitors & Leads","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7e0ade89\"></iframe>","width":"100%","height":180,"duration":3351,"description":"Do you want more online visitors and more leads? Justin McGill describes in this episode 3 content marketing techniques to help you achieve this result.\nJustin McGill is the Founder of LeadFuze, an online service to help businesses to generate more leads online. He’s also the host of the podcast Zero to Scale, where he and his co-host discuss their journey building profitable businesses.\nListen in as Justin shares his experiences as an entrepreneur and specific marketing techniques he’s used to grow his business.\nTopics covered:\nJustin’s journey from corporate manager to professional poker player\nLaunching consulting and software businesses\nBeing transparent and facing competitors\nUsing the skyscraper technique to create valuable content\nHow to write good email subject lines and cold-contact people successfully\nResources mentioned:\nSaaS Content Marketing: Why Education is a Powerful Approach\n5 Content Marketing Promotion Tactics You Should Try Today\nLeadFuze\nZero to Scale\nJustin@leadfuze.com\nSEMrush\nGoogle Search Console\nMoz Blog\nHubSpot Blog\nKissmetrics Blog\nBacklinko Blog\nMatthew Barby Blog\nQuick Sprout Blog\nPratfall Effect in Marketing: Admit Your Flaws to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}