{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The AI Download ","title":"PR vs. the Machines: Aaron Kwittken on AI’s Role in Trust, Crisis & Comms Culture","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7e1d5bac\"></iframe>","width":"100%","height":180,"duration":3550,"description":" Can AI pitch better than a publicist? In this episode, we find out.This episode is sponsored by Hivelighter.On this episode of The AI Download, Shira Lazar is joined by PR innovator and CEO of PRophet.ai, Aaron Kwittken, for a high-energy conversation that pulls no punches. From industry disruption to ethical meltdowns at Meta, Kwittken shares his unfiltered take on how AI is transforming public relations, media trust, and the future of influence.He also breaks down why marketers must balance pathological optimism with responsibility—and how AI tools can elevate (or obliterate) your communications strategy depending on how you use them.Whether you’re a brand builder, crisis manager, startup founder, or someone just trying to make sense of AI’s impact on human connection—this episode is your playbook.This episode covers:🔹 How AI is transforming PR, pitching, and media targeting🔹 Why Aaron says “never DNF”—and what endurance mindset has to do with entrepreneurship🔹 Meta’s chatbot scandal and why transparency is non-negotiable in AI🔹 What not to automate: apology statements, crisis comms, and your values🔹 Data privacy, regulation, and what marketers must ask their AI vendors🔹 The rise of synthetic voices and why voice cloning ethics matter🔹 Why AI won’t replace publicists—but it will expose lazy ones🔹 Falcon, Rosebud, and the AI tools you should try this week🔹 What “communications engineering” looks like in the next 2 years🔹 Why the PR industry must embrace technology—or get left behind🎙 Guest: Aaron Kwittken Founder & CEO of PRophet.ai Follow him on LinkedInLove the episode?Follow, rate, and review The AI Download on Apple Podcasts, Spotify, or wherever you get your shows. 📺 Watching on YouTube? Like, subscribe, and hit the bell for updates.📩 Stay in the loop: Subscribe to Shira’s newsletter: https://shiras-newsletter.beehiiv.comFollow...","thumbnail_url":"https://img.transistorcdn.com/fdRuf1jerSL8XkNGtz0U1lANZgINNG0SXHJbGsmdcgI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iM2Q3/YzA3NzY3ODJkODI0/ZDFiM2FmYzBiNzQ0/MjIxMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}