{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#178 - Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail)","html":"","width":"100%","height":180,"duration":2073,"description":"In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Sean Goldsmith, co-founder of The Zero Proof, the largest online direct-to-consumer retailer of adult non-alcoholic beverages. Sean shares insights into the booming non-alcoholic beverage market, exploring trends like Dry January, the rise of wellness-driven consumer habits, and the intersection of non-alcoholic options with broader societal shifts such as Ozempic's impact on cravings.\n\nThey discuss the key demographics driving growth in the space, the unique appeal of non-alcoholic beers, wines, and spirits, and the occasions that make these drinks a special choice. Sean also dives into The Zero Proof’s journey, from its humble beginnings as a blog to becoming a dominant platform in the industry, and how the company collaborates with brands to bring exceptional products to consumers.\n\nTune in to hear Sean’s bold predictions for the future of non-alcoholic beverages, practical advice for brands looking to partner with The Zero Proof, and his personal vision for making non-alcoholic options a staple in every consumer’s life!\nSTARTUPCPG15 for 15% off at thezeroproof.com\n\nListen in as they share about:\nThe Zero Proof Business Model\nWorking with Zero Proof\nDry January and Market Trends\nConsumer Behavior\nBusiness Trends and Growth\nCultural Observations\nConsumer Motivations\nEvent Participation and Industry Presence\nFuture Predictions\n\nEpisode Links:\n\nWebsite: https://thezeroproof.com/\nLinkedIn: https://www.linkedin.com/in/sean-goldsmith-480b184/ \nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}