{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Sponsor Pod","title":"Peter Lubell: Give Fans a Reason to Remember Your Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7e309f0a\"></iframe>","width":"100%","height":180,"duration":1919,"description":"Fans remember the brands that make their experience better.\n\nPeter Lubell, Vice President of Corporate Partnerships at Barrett-Jackson, on fan-first sponsorship: even a law firm can connect with collector car fans by improving part of their day.\nIn this episode of The Sponsor Pod, Peter joins host Jason Smith to talk about building sponsorships around the fan journey, helping brands measure success, and the small details that keep partnerships strong.\n\nThe Sponsor Pod is for the sponsorship professional who wants to regularly sharpen their skills and learn from industry leaders across every corner of the business, from sports and entertainment to nonprofits, agencies, and brands.\n\nConnect with Peter Lubell\nConnect with Jason\nFollow The Sponsor Pod\n\n\nNew conversations every other week. Follow along so you don't miss one.\n\nBrought to you by SponsorCX, the modern sponsorship platform that combines the ease of a spreadsheet with the power of automation.\n\nLearn more about SponsorCX","thumbnail_url":"https://img.transistorcdn.com/U2OcUo-5X8LdGXpK30rTxlAE-0oDbjgnydDbfp7qyuY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTA0/NDhmMzM0ODhlYjg5/Yjk5OGZkMjdiYmNj/MzhkNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}