{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"EmailTalk","title":"Email vs Push: Who Really Gets the Conversion?","html":"","width":"100%","height":180,"duration":3202,"description":"Email builds the trust. Push catches the moment. So which channel gets the credit for the conversion, and does it even matter?\nIn this episode of Email Talk, Elliot sits down with Stefanie Kaberidis, who has spent around 18 years in email and CRM. She fell into email by accident at an email marketing agency, then moved through the Berlin startup boom (\"one person has to do the job of five\") and into almost ten years in corporate CRM.\nSteffi explains why push brings in more revenue at the conversion moment while email does the branding and trust work. Someone reads your email on the metro in the morning, talks it over with their partner that evening and buys straight from their wishlist. The email lost the conversion, but a push at lunch or in the evening adds a second chance. Her advice to email people who've just been handed push: take it, it's a gift.\nThey also get into how AI is changing testing. Instead of an A/B/C test to a million people where \"you choose the least bad\", AI can test hundreds of combinations of subject line, hero image, copy and CTA for each person, along with send time and frequency. Email has the richer data to learn from, because push gives you \"140 characters and one image\".\nThen hiring in the AI era (take-home case studies don't work when candidates \"just bring you Claude's case study\"), why Steffi now hires for mindset, the Berlin CRM scene and her women's breakfast round table, and how she went from workaholic to \"you can have a career and you can have a life\".\nIn this episode:\nFrom marketing generalist to 18 years in email\nAgency, startup, corporate: what each one teaches you\nEmail vs push: branding and trust vs the conversion moment\nWhy push opt-ins have no preference centre\nWhy email data matters more for AI than push data\nThe golden rule for email people taking on push\nAttribution across devices and channels\nAI and the end of the old A/B test\nHiring when every candidate has Claude\nHiring for mindset, and admitting \"I don't know\"...","thumbnail_url":"https://img.transistorcdn.com/Fv996KLMlYB9rBcmEwqKxA5hYs8zdXLwCWPrYnPR3mQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEzMDE4LzE1OTY2/NzA4NjktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}