{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Prospecting on Purpose® with Sara Murray","title":"Corporate Gifting: What Most Businesses Get Wrong w/ Kade Kimber","html":"","width":"100%","height":180,"duration":2277,"description":"Most corporate gifting is treated like a procurement task instead of a relationship-building strategy. Businesses choose a budget, order a generic holiday basket or branded item, and hope it feels meaningful. Kade Kimber believes the better starting point is not what to send, but why you are sending it, who should receive it, and when it will matter most.\nIn this episode of Prospecting on Purpose®, Sara Murray talks with Kade, a client experience strategist, keynote speaker, founder of Kimber & Oak, and creator of Gift Intelligence™. They discuss how intentional gifting can strengthen client relationships, support referrals and retention, open doors for meetings, and help a business stand out without making the interaction feel transactional.\nKade explains why December is often the least effective time to send a business gift, how a gift can reinforce trust immediately after a contract is signed, and why milestones, referrals, service-recovery moments, personal events, and quiet seasons can create more meaningful opportunities. He also shares a practical way to decide who should receive a gift and his four-part formula for creating a memorable experience.\n\nIn this episode:\n•\tWhy promotional merchandise is not always a meaningful gift\n•\tThe importance of relevance, timing, and meaning\n•\tWhy appreciation is an emotion, not a measurable objective\n•\tStrategic moments to gift throughout the sales and client journey\n•\tHow travel advisors can use pre-trip, in-trip, and post-trip gifting\n•\tThe why, who, and when framework\n•\tHow to think about gifting ROI\n•\tKade’s fixed, certain, and movable recipient profiles\n•\tThoughtful options for companies with gift limits or compliance policies\n•\tThe four parts of the perfect gifting formula\nAbout Kade Kimber:\nKade Kimber is a client experience strategist, keynote speaker, and creator of Gift Intelligence™. Drawing on 20 years of enterprise marketing leadership across nine countries and experience supporting a $6B+ business line, he...","thumbnail_url":"https://img.transistorcdn.com/XffrVR2GYZfCs8TRYk8YofTquIhLRj0MauaufMaQXxs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NTY0/MDliYjU2MGU1MTE3/ODE1ZDQzY2FjODhi/ZWNiOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}