{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CEOAFTERDARK","title":"Retention Clarity Gap #1 | Subscription Brands: Reduce Churn Without Discounts","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7e683575\"></iframe>","width":"100%","height":180,"duration":1982,"description":"In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition.\n👉 Why your offer is the biggest retention lever\n👉 How to make customers feel the value—not just see it\n👉 Why habit formation matters more than your welcome flow\n👉 Smart post-purchase tactics (that don’t rely on discounts)\n👉 The real reason most brands lose customers (and how to fix it)\nFrom building emotional brand connections to turning zero-party data into real personalization, George shares practical frameworks and examples from brands he's worked with—including how to stay top-of-mind without spamming.\nThis is a must-watch for DTC founders, email marketers, and anyone obsessed with LTV, CAC, and retention math that actually makes sense.\nBook a Strategy Call with YOCTO: \nhttps://calendly.com/george-kapernaros/socratic-interview\n▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/","thumbnail_url":"https://img.transistorcdn.com/9Yd6xkBPJKY12y2WvTrajzG-JOIfSPgvu3QCxvvK06o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjMzLzE3MDUw/NTMxNzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}