{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Producing Awesome Content with AI Tools with MarketMuse’s Aki Balogh","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7e835204\"></iframe>","width":"100%","height":180,"duration":1795,"description":"Aki is the co-founder and CEO of MarketMuse.  MarketMuse uses AI to optimize content for organic search.  Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like \n\n Using analytics to improve decision making \nApproach big problems from a fresh perspective\nIdentifying powerful use cases within your target market for your product\nTesting your value proposition\nMeasuring and describing the ROI of your product for your customer\nResources: \n\n  MarketMuse Blog - https://blog.marketmuse.com/\nMarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/\nGet started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D\nSlack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/\nProduct Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/\nOpenview Venture Partners - https://openviewpartners.com/\nFirstRound Newsletter - https://firstround.com/review/\nPricing - Price Intelligently - https://www.priceintelligently.com/\nHubspot- Marketing - https://www.hubspot.com/products/marketing\nConnecting with Aki:\n\n  Email Aki at Aki@marketmuse.com\nConnect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}