{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"How Business Owners Can Start Using AI Well","html":"","width":"100%","height":180,"duration":2325,"description":"Most business owners have run a few prompts through ChatGPT and assumed that counts as using AI. Susan Diaz, CEO and founder of Northlight AI and author of Swan Dive Backwards, joins Wendy and Kelsey to make the case for going deeper. The conversation covers why AI literacy matters more than access, how to treat AI as delegation instead of magic, and why documenting how your business actually runs is both the starting point for AI and a quiet driver of business value.\n\nIn This Episode\nUnderstand the difference between AI access and AI literacy, and why a license alone doesn't move the needle\nReframe AI as delegation, so a weak result points you back to a weak brief rather than a broken tool\nSee why writing down how your business works builds intellectual property and makes the business more valuable and sellable\nUse the 10/80/10 approach, where you set the thinking, let AI carry the middle, and keep the final polish\nPick one tool and get better at it instead of chasing every new headline and feature\nAsk the harder questions about jobs, security, and adoption that leadership tends to skip\n\nFeatured Quote\n\"Everything we're doing with AI is a form of delegation. The second you start to think of it as delegation, you'll get less frustrated about 'oh, it didn't do anything.' But did you tell it how you do it? Did you tell it the 37 steps that go into making the thing the way you like it?\" — Susan Diaz\n\nAbout the Hosts\nWendy Brookhouse is the founder and chief strategist at Black Star Wealth and a Certified Financial Planner with over 20 years of independent advisory experience. She works with entrepreneurs and business owners to build financial clarity, business value, and wealth that lasts.\nKelsey MacAulay is the Chief Operating Officer and Chief Relationship Officer at Black Star Wealth, and a Certified Exit Planning Advisor. He works with business owners on the operational and strategic side of building a business worth transitioning.\n\nAbout Our Guest\nSusan Diaz is...","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}