{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"Sampo Hietanen from MaaS Global_Whim on Micromobility","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7eb52532\"></iframe>","width":"100%","height":180,"duration":2628,"description":"In this episode, Oliver interviews Sampo Heitanen, CEO of MaaS Global/Whim on their mobility as a service subscription model they have in Helsinki and a number of other markets. Specifically we cover:- How MaaS Global came to be started- The unique context of Helsinki’s regulatory environment and the enabling factors that made it a great first market- The challenges and opportunities of scaling mobility as a service offerings - ticketing, API’s, regulatory barriers and walled gardens- The importance of docked and dockless micromobility in driving down the costs of the subscription model- Their customer demographics and how this has driven their choices around subscription packages- How he thinks about Uber’s walled garden efforts in the mobility as a service space- The role of governments/regulators in encouraging mobility as a service offeringsIt’s a great conversation about the shift of business models to mobility-as-a-service subscriptions, underpinned by micromobility.","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}