{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Dev Podcast | Coffee with Butterscotch","title":"#[Ep580] Anatomy of a Steam Game Launch - Indie Devs Reveal Their Launch Strategy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7ebba3e0\"></iframe>","width":"100%","height":180,"duration":3550,"description":"In episode 580 of 'Coffee with Butterscotch,' the brothers pull back the curtain on exactly how they're launching How Many Dudes, covering everything from timing, influencer outreach, trailer creation, to post-launch strategies. They discuss how they navigate the complexities of game marketing, with a reminder that most of what determines a launch's success was decided long before launch day.\nSupport How Many Dudes!\nOfficial Website: https://www.bscotch.net/games/how-many-dudes\nTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI\nSteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes\n00:00 Cold Open\n00:27 Introduction and Welcome\n02:44 Game Development Status\n08:28 Marketing Strategies and Influencer Outreach\n11:37 Handling Embargoes and Coverage\n14:40 Final Preparations Before Launch\n21:41 Crafting Effective Launch Trailers\n23:48 Understanding Audience Engagement and Store Page Dynamics\n25:36 The Role of Influencers in Game Marketing\n29:43 Navigating Pre-Launch Strategies and Expectations\n34:45 Leveraging Ads and Algorithmic Visibility\n39:34 Game Design Decisions and Player Experience\n43:39 Innovative Marketing Strategies for Indie Games\n48:06 Navigating Influencer Marketing Challenges\n50:46 The Role of Reviews in Game Success\n52:34 Balancing Passion and Commercial Viability\n55:48 Challenges in Mobile Game Launches\nTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. \nIf you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! \nSubmit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. \nWe also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at...","thumbnail_url":"https://img.transistorcdn.com/57RnUDMrX7h6l91fJ2kOsVBxjM7ppOThe0dep8MNmrA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxMTcxLzE2NTM1/MDM3OTEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}