{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"iGaming Daily","title":"Pop Culture, TikTok & Casino Games: How MOFO Makes Noise in iGaming | Ep. 875","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7f1fa2e7\"></iframe>","width":"100%","height":180,"duration":920,"description":"In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold approach, balancing evergreen and timely content, and how they make noise in a competitive industry.\nKey Topics\nMOFO's disruptive approach to iGaming content\nBalancing evergreen and trending casino games\nThe importance of making noise and visibility\nTrend detection and rapid game development\nCustomising games for individual casinos\nThe role of pop culture and current events\nThe bravery to be provocative and edgy\nPredicting trends and forecasting content\nThe dual strategy of evergreen and timely content\nUsing geolocation and player data for targeted games\n\nHost: Fernando Noodt\nGuests: Jessica Collins & Jennie Strandberg\nProducer: Anaya McDonald\nEditor: Anaya McDonald\nLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.\nFinally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. ","thumbnail_url":"https://img.transistorcdn.com/cZ2FwM6s_9DEPwGCh6wV21TnqVO3P8VncmqH-PvKfjw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84M2U5/ODUxNDE4MDFjYTZm/Njc4OTFlMmJiNmRl/NGMzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}