{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"74: Six inches high and rising","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7f5122bf\"></iframe>","width":"100%","height":180,"duration":3512,"description":"In this episode, Mitchell and Gavin unpack a catastrophic house flood, celebrate the launch of Changemakers and 10,000 LinkedIn followers, simplify SixSides’ lead generation strategy, and race through community features, GDPR compliance, device testing and onboarding with one week of development left.\n\nLinks\nChangemakers podcast\n\nChapters\nIn this episode, we cover:\nGavin’s disastrous weekend after five open taps flooded his house with six inches of water\nLaunching the first episode of Changemakers with Nick Marchese from Orange Sky\nRepurposing podcast interviews into LinkedIn carousels, blog posts, quotes and future long-form content\nFinding an authentic LinkedIn voice while building a B2B SaaS in public\nThe five years of consistent effort behind Gavin crossing 10,000 LinkedIn followers\nWhy LinkedIn comments can create valuable B2B conversations even when most receive no response\nSimplifying SixSides’ lead generation after cold email failed to produce results\nCreating clearer content workflows for a remote marketing and sales team\nTurning bespoke whitepapers and strategic briefs into reusable sales and marketing assets\nUsing AI to personalise whitepapers and potentially help prospects build internal business cases\nBuilding community posts, comments, reactions, member lists and management tools into SixSides\nSupporting GDPR account deletion without damaging historical event attendance analytics\nTesting a mobile app across multiple iPhone and Android devices with Maestro\nPreparing the Police Games app for testing, App Store review and launch\nKeeping bespoke Police Games logic outside the core SixSides codebase with a Cloudflare Worker\nUsing registration data to automatically add athletes to the correct events and communities\nPlanning in-app onboarding and live webinars for international sporting associations\nWeighing a three-month design retainer against cash flow, workload and potential return on investment\nThe Brimstone Brawl, where people in medieval armour hit...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}