{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"74: Six inches high and rising","html":"","width":"100%","height":180,"duration":3512,"description":"In this episode, Mitchell and Gavin unpack a catastrophic house flood, celebrate the launch of Changemakers and 10,000 LinkedIn followers, simplify SixSides’ lead generation strategy, and race through community features, GDPR compliance, device testing and onboarding with one week of development left.\nLinksChangemakers podcast\nChapters\nIn this episode, we cover:Gavin’s disastrous weekend after five open taps flooded his house with six inches of waterLaunching the first episode of Changemakers with Nick Marchese from Orange SkyRepurposing podcast interviews into LinkedIn carousels, blog posts, quotes and future long-form contentFinding an authentic LinkedIn voice while building a B2B SaaS in publicThe five years of consistent effort behind Gavin crossing 10,000 LinkedIn followersWhy LinkedIn comments can create valuable B2B conversations even when most receive no responseSimplifying SixSides’ lead generation after cold email failed to produce resultsCreating clearer content workflows for a remote marketing and sales teamTurning bespoke whitepapers and strategic briefs into reusable sales and marketing assetsUsing AI to personalise whitepapers and potentially help prospects build internal business casesBuilding community posts, comments, reactions, member lists and management tools into SixSidesSupporting GDPR account deletion without damaging historical event attendance analyticsTesting a mobile app across multiple iPhone and Android devices with MaestroPreparing the Police Games app for testing, App Store review and launchKeeping bespoke Police Games logic outside the core SixSides codebase with a Cloudflare WorkerUsing registration data to automatically add athletes to the correct events and communitiesPlanning in-app onboarding and live webinars for international sporting associationsWeighing a three-month design retainer against cash flow, workload and potential return on investmentThe Brimstone Brawl, where people in medieval armour hit each other with swords...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}