{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow & Tell","title":"Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp","html":"","width":"100%","height":180,"duration":2752,"description":"Melissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content.She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new startup that helps companies become the #1 news source in their industry.For our 40th episode, we’re talking to Melissa Rosenthal.As BuzzFeed’s Global VP of Creative, she led a team that created over 3,000 branded content campaigns, earning hundreds of billions of views, over $100M in revenue for BuzzFeed, and a spot on Forbes’ 30 Under 30.As ClickUp's CCO, Melissa grew their ARR from $2 to $200M in 4 years and ran some memorable billboard campaigns. On today’s episode, Melissa breaks down the most memorable stories from her career, including:How she scaled herself at BuzzFeedWhy ClickUp was willing to take a shot on brand-forward marketingWhat she's building at her new company, Outlever","thumbnail_url":"https://img.transistorcdn.com/z-iUS6zahOq4Vqa6k7-pru3J7xOWQG-vAFvOXbHW144/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNTMzLzE2ODY3/ODM4MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}