{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The B2B CMO Podcast with Jon Miller and Sydney Sloan","title":"Define the Message and the Roadmap Follows with Jamie Domenici, CMO of Klaviyo","html":"","width":"100%","height":180,"duration":2180,"description":"Jamie Domenici is the Chief Marketing Officer at Klaviyo, the autonomous B2C CRM. Since joining in 2023, Jamie has guided the company through its IPO and championed Klaviyo's repositioning from ESP to the CRM built specifically for B2C brands, earning recognition as a category leader in Adweek's AI Power 50. She previously served as CMO at GoTo, leading the company's rebrand from LogMeIn, and spent a decade at Salesforce in marketing and customer success leadership.\nJamie joins co-hosts Jon Miller and Sydney Sloan to talk about what B2B marketers can learn from B2C's obsession with owning a number and personalizing at scale, how she rebuilt Klaviyo's category story starting from a single bad billboard, and why she's turning content editors into content engineers as AI reshapes her team.\n(00:00) Meet Jamie Domenici, CMO of Klaviyo\n(02:16) From aspiring politician to marketing ops to CMO\n(05:40) Why a CMO's closest partners are sales and product\n(08:28) Own a number, and what else B2B can steal from B2C\n(11:56) Bringing a point of view to the CEO's keynote\n(14:14) The IPO test, can your message fit on a t-shirt\n(16:27) The bad billboard that started a category\n(18:45) You know a category landed when customers say it back\n(19:51) Selling brand to a board that doesn't care about brand\n(22:04) AEO becomes its own line item next to SEO\n(25:47) Content editors become content engineers\n(31:36) Invisible AI and what comes after autonomous \n\nEpisode Takeaways\nCustomer proximity drives strategy. Stay close to customers consistently, not just at major milestones. Ongoing conversations helped Klaviyo understand what customers actually needed, sharpen the narrative around where the company was headed, and make a much bigger strategic call about the category it wanted to own.\nMarketing should position where you’re going, not just where you are. Marketing shouldn’t simply describe the company as it exists today, sometimes the job is to define the category you believe the company...","thumbnail_url":"https://img.transistorcdn.com/knMyK_PHzrcpzD9ir526SwtsYds11WxoXrHnF5DGctU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjhj/NTc3MGVhMjg4MDA1/NDkyMjczYWZmOTU1/YTRkMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}