{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — July 09, 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7f8e14f8\"></iframe>","width":"100%","height":180,"duration":375,"description":"The FMCG Marketing Daily — July 09, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move.\n• PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-off sponsorship activation — and the strategy has direct lessons for FMCG marketers chasing year-round relevance.\n• PepsiCo is relaunching Quaker into the US beverage aisle with a protein-led product — a bold brand extension bet on a name better known for porridge than drinks.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}