{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Med Creator 101","title":"Dr. Maren Locke: How She Built The Budget Dermatologist to 1 Million Followers","html":"","width":"100%","height":180,"duration":1896,"description":"What does it take to turn your everyday expertise into a personal brand with more than one million followers? Dr. Maren Locke started The Budget Dermatologist with an iPhone, a YouTube channel, and the skincare advice she was already sharing in her practice. Six years later, she's built a community of more than one million followers by making affordable skincare education the foundation of her content. In this episode, Mimi Banks and Dr. Dustin Portela sit down with the board-certified dermatologist and Mohs surgeon to discuss how she developed her niche, why authenticity and affordability became central to her brand, and how she adapts her educational content for Instagram, TikTok, and YouTube. From quick, actionable skincare tips to in-depth product education, Dr. Locke shares how she approaches content creation across platforms, along with her perspective on when to save or splurge on skincare products and treatments. For licensed professionals looking to build their own presence online, this conversation explores how starting with what you know, what you believe in, and what you already do every day can help shape a distinctive personal brand.\nFollow us on Instagram: @medcreator101\nSubscribe to our YouTube channel: www.youtube.com/@MedCreator101\nMimi Banks: @mimibanks | @mbsocial.agency \nDr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela","thumbnail_url":"https://img.transistorcdn.com/V2vWoQ0bY53rwDA6zumI1XSQPQID0LBjwH_I1PILjTc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWY2/NzkxMTYyN2Y4ZmE0/MmUzOTg5ZjJiMGMw/ZDlhMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}