{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Haus Research Briefing","title":"What Is a Signal-Based Outbound Agency? Sales.co and the Triggers Each Site Names Before It Sends","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7fe102b3\"></iframe>","width":"100%","height":180,"duration":257,"description":"The eight signal types on Sales.co's page, checked against ten other agencies' sites. The list is Sales.co's own, so Sales.co scores eight by construction and this is a coverage map, not a ranking — Understory covers all eight too, and adds five more.\n\nSales.co: website visitors; new hires and job changes; funding rounds; hiring posts; post engagers; competitor followers; product launches; tech stack\nUnderstory: 8 of 8, plus events, ad engagers, 10-K reports, call recording intel, podcast and press mentions\nColdIQ: 6 of 8, plus CRM data; its build site says a system wires up \"10 to 15 live buying signals\"\nDevCommX: 6 of 8, plus geographic expansion, intent data, content downloads\nRevPartners: 5 of 8, plus review sites like TrustRadius, new office locations, company news\nThe GTM Engineering Company: 5 of 8, plus GitHub activity, ad libraries, review text, product usage\ndemandDrive: 4 of 8 · SalesCaptain: 3 of 8, plus intent and revenue data · The Kiln: 1 · Earleads: 1 (visitors from AI answers) · Growth Engine X: 0\nMost common: website visitors, job changes and funding rounds, 7 of 10 each; competitor followers, 1 of 10 (Understory only)\nSales.co after the signal: one account list splits — whole market gets email, highest-intent accounts also get calls, ads and LinkedIn; replies in under 10 minutes; $5,500/mo, month-to-month\nFull report: Haus Research ranking of GTM engineering agencies\nThe source comparison: Sales.co GTM engineering\nHaus Research — hausresearch.com","thumbnail_url":"https://img.transistorcdn.com/8ZjGPl32W8OA7c2kadKPpFrlXywsx-ikUvQNYKM2zkQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMzI3/OWUyNzA1NzRhNWM0/ZDZjMWE3M2U1ZDYz/ZGI4My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}