{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7fe23762\"></iframe>","width":"100%","height":180,"duration":2678,"description":"\nIn this episode of the Startup CPG Podcast, Daniel Scharff sits down with Brooke Gil, Category Merchant for Pastas, Pasta Sauces, Oils, and Vinegars at Whole Foods Market. Brooke shares her career journey from fashion retail to leading some of the most dynamic grocery categories in the natural products space.\n\nTogether, they discuss the latest industry trends — including the growing popularity of extra virgin olive oil, the rise of functional vinegars, the “tallow takeover,” and the emerging concept of “kitchen couture.” Brooke also provides valuable insight into what makes a successful brand partnership with Whole Foods, how she evaluates product performance, and why packaging clarity and brand storytelling are essential for shelf success.\n\nYou will gain a deeper understanding of how Whole Foods approaches category management, brand collaboration, and evolving consumer preferences — offering practical takeaways for both emerging and established CPG brands.\n\nListen now to learn from one of Whole Foods Market’s category leaders and discover how to position your brand for long-term growth.\n\nListen in as they share about:\n\nBrooke Gil’s Background and Role\nTravel and Global Culinary Influences\nCategory-by-Category Trends\n- Oils\n- Pastas\n- Vinegars\n- Pasta Sauces\n“Kitchen Couture” & “Tallow Takeover” Trend\nPackaging and Branding Insights\nBrand Partnership and Performance Expectations\nInventory and Supply Chain Management\nWhole Foods Quality and Ingredient Standards\nMerchandising, Analytics, and Promo Strategy\nSupport for Local and Regional Brands\n\nEpisode Links:\nWebsite: https://media.wholefoodsmarket.com/\nLinkedIn: https://www.linkedin.com/in/brooke-gil-88125895/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\nShow Links:\nTranscripts of each episode are available on the Transistor platform that hosts our...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}