{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7ff5761e\"></iframe>","width":"100%","height":180,"duration":745,"description":"People would rather sift through fake AI results than see yet another ad. Something is happening in advertising, and the creator economy is affected greatly.\n\nThe shift towards trust-based advertising is a wake-up call for founders and creators when crafting their marketing strategy, as honesty, integrity, and trust are now essential components of a successful approach to outreach.\n\nHere are the steps that you need to take to keep up with this development.\nMy new podcast project: Arvid & Tyler Catch Up / https://catchup.fm\nThe blog post: https://thebootstrappedfounder.com/in-pod-we-trust-how-creators-can-best-juggle-credibility-and-sponsored-content/\nThe podcast episode: https://share.transistor.fm/s/7ff5761e\nThe video: https://youtu.be/AZFbKUSmq_I\n\nYou'll find my weekly article on my blog: https://thebootstrappedfounder.com\nPodcast: https://thebootstrappedfounder.com/podcast\nNewsletter: https://thebootstrappedfounder.com/newsletter\n\nMy book Zero to Sold: https://zerotosold.com/\nMy book The Embedded Entrepreneur: https://embeddedentrepreneur.com/\nMy course Find your Following: https://findyourfollowing.com\n\nFind me on Twitter: https://twitter.com/arvidkahl/\n\nThis episode is sponsored by Pinto Financial. Check out their demo! ","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}