{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Vincenzo Landino Show","title":"163: Yes, and?","html":"","width":"100%","height":180,"duration":885,"description":"When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn’t sure what to think. A co-written piece of content, like a blog? I know it’s been done before, but wasn’t sure what we’d have in common enough to get two trains of thought down into one post.\nOf course, you must try everything at least once in life, so I decided to roll with this. Besides, how painful could it be? Kathy is a rockstar, hilarious and super smart. Plus, she just wrote a book, so I knew she could help with the whole writing thing. Oh yea, go get her book here.\nThe Setup\nKathy Klotz-Guest and I chatted a few weeks back on the Brand Boost Podcast. In fact, that episode is so good, here it is for you to listen to:\n\nWe chatted about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark in many ways, and why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a statement made to you and add onto that idea so you are co-creating in a purposeful way.\nI’m a great improviser. Kathy is the improv queen. This was a match made in content heaven.\nOf course, we also talked about all of this in the context of Kathy’s new book: “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.”\nKathy believes this, and I couldn’t agree more: every marketer and businessperson, for that matter, should take an improv class.\nSo, we chatted, it was a great conversation and when we were almost done chatting, we talked excitedly about how improv is fundamentally about being collaborative. The recording stopped, and there we were, talking for another 30 minutes about this stuff. Naturally, we were both uber-excited about this new-found friendship and realized that this is how content creation can be better.\nWhat’s ironic is that this flies in the face of a very specific barrier to...","thumbnail_url":"https://img.transistorcdn.com/2mROYySKhgQfl9TCQLD9syx9ZzKG_x6vddA4dcWJniw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZjQ3/MWEyY2Q4YjRhMjEz/Mjk2MzA2NDcxNDI3/ZTNhMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}