{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Offend People And Create Great F*cking Content","html":"","width":"100%","height":180,"duration":3007,"description":"My guest today is not afraid to push boundaries or take risks and is most definitely not boring.\nIn this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.\nHe also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.\nTopics covered:\nWhy people are crippled by the fear of being honest\nThe biggest mistake companies make with their content\nProducing one piece of good content that has impact\nDeveloping a strong team that learn by their mistakes\nHow to start offending people so that you’re loved by some and hated by others\nThe process for creating great content that makes people actually buy stuff\nWhat you need from a client to be able to market a product with leverage\nHow you know when you’ve struck marketing gold\nThe more you speak to people and understand their culture the more you will get out of it\nResources mentioned:\nOffended Marketing\nHubSpot\nA Short History of Nearly Everything - Bill Bryson","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}