{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"7 Weird Reasons Willy’s Pies Are The NEXT BIG Challenger Brand: Failing at Watford Football Club, Launching at Arsenal & Fulham, Winning Investment from Ian Wright, Ocado Launch","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8033409f\"></iframe>","width":"100%","height":180,"duration":5283,"description":"♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲Building a brand = Jump off the cliff and build the plane on the way down“there are no set rules to build a challenger brand”Will and Josh, from Willy’s Pies live and breath those adagesBrash oblivion confidence -mixed with naive intelligencetempered with a big ol’ dose of cynical pragmatism good humourW...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}