{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Don't Say Content","title":"Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8075c38e\"></iframe>","width":"100%","height":180,"duration":2331,"description":"In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.What background do you look for? How do you set them up for success?We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.  Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/","thumbnail_url":"https://img.transistorcdn.com/BL7fQVomnTvvn7hq3IcyZZ7w4kx-6poRcyRd24IEwpg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YzBl/YzFkOTc1YmIzMmJi/Njc2MTNkMTgyMTdl/YzgzYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}