{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ms. InterPReted","title":"Differentiating True PR Strategy from Mere Tactics","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/807e689f\"></iframe>","width":"100%","height":180,"duration":1434,"description":"Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics.  \r\n\r\nBusiness owners and teams often misinterpret a smattering of tactics as strategy . . . and that confusion wreaks havoc on expectations and budgetary ROI.  In this episode, Kelly and Mary Beth peel back the layers of cogent strategic development and how to avoid common missteps in the process. ","thumbnail_url":"https://img.transistorcdn.com/7eR5sKS1OW4lYm8bkD_JS7pm4lVYGoSLBM99Ci1ja1o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YzI5/NjAyYmRlN2IxZTNh/OTBlZjQwM2I5MTIw/ODMxNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}