{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"063 | David Wood | Understanding How to Choose Distributors & Wholesalers | Liana Collection","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8092933d\"></iframe>","width":"100%","height":180,"duration":2519,"description":"In Episode 063, Chris Maffeo and David Wood from the Liana Collection share valuable insights on the three stages of brand distribution. \nHe provides expert advice for startup drink brands on self-distribution, the role of small and large distributors, and the crucial importance of building trade relationships. \nThe discussion also covers the complexities of working with wholesalers, the necessity of immersive brand experiences for sales teams, and strategies for national and international brand expansion. \nEmphasizing the need for founders to stay actively engaged in the trade, David and Chris highlight the evolving role of salespersons in today's digital age. \nTune in for a comprehensive guide to scaling your drinks brand successfully!\n\nTime Stamps\n00:00 Introduction to Brand Distribution Stages\n00:55 Advice for Startup Drink Brands\n02:34 Scaling with Distributors\n⁠03:26 Importance of On-Trade Chains\n11:11 Managing Relationships with Wholesalers\n16:30 Building Brand Demand\n24:11 Role of Sales Reps and Founders\n32:58 Digitalization of Sales and Social Media\n⁠37:24 Conclusion and Contact Information\n\nAbout The Host: Chris Maffeo\nAbout The Guest: David Wood","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}