{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attention Shift","title":"Crisis Comms, Brand Moves, and Coaching Little League with Josh Earnest","html":"","width":"100%","height":180,"duration":2721,"description":"Is there really a difference between political communication and corporate communication? We found out in our conversation with Josh Earnest, former White House Press Secretary and now VP of Communications and Advertising at United Airlines. Josh told us what it’s like to steer a major brand’s reputation in both political and corporate arenas. He took us behind the scenes of United’s bold decisions during the pandemic, from placing massive aircraft orders while the world stood still to quickly creating campaigns that blended PR, social media, and advertising into one powerful storytelling machine. His take? If you’re not proactively shaping the narrative, someone else will do it for you, and probably not the way you’d like it.    We also dug into how Josh has evolved from being the face at the podium to leading strategy from behind the scenes. He also shared how integrating comms and marketing helped United move faster, stay more authentic, and boost employee pride, something they’ve done intentionally through internal platforms like United Daily and even gate-side advertising that resonates with both customers and crews on the ground. We wrap the episode with the topic capturing Josh’s attention—thoughts on coaching youth sports (yes, there are comms lessons there too!), and what the rise of AI means for keeping humanity and honesty in our messaging.   About Josh EarnestJosh Earnest is the Executive Vice President of Communications and Advertising for United Airlines. He serves on United’s Executive Team and leads a world-class team to develop and implement the airline’s global communications, advertising, and community engagement strategies. Josh works closely with leaders across the company to shape the airline’s public image and serves as the company’s chief spokesman. He brings to this role more than two decades of strategic communications expertise from the highest levels of politics and government, which included serving as White House Press...","thumbnail_url":"https://img.transistorcdn.com/42ITGogtihaEoDJ8il2dbJzuzQlkLSve0qAaibfyIaM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZTJh/NzUwMDRhZTU4MDI1/OWRmODlhM2VhNzc5/ZjM3NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}