{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"THE BRAND BUTTERFLY","title":"5.\tThe Brand Butterfly – how  to cross-sell?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/80be2759\"></iframe>","width":"100%","height":180,"duration":701,"description":"How to cross-sell across your Brand portfolio? Bert Peleman discusses the approach to cross-selling, with inputs from Luc Demeulenaere, Jacques Recourdon, Peter Corijn and Pascal Tack.","thumbnail_url":"https://img.transistorcdn.com/5txaPc-QlaD9AHoz5wce7Dp-2pteW7xkh6mu-XKw9JE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODFh/MzZiMDRjMjcxNDRj/OGM5YjQ4NTgyYjVj/OGQ4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}