{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"That InboxArmy Podcast","title":"The Intricacies of Email Design with George Pettigrew of InboxArmy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/80c09a4f\"></iframe>","width":"100%","height":180,"duration":2466,"description":"In this episode, Scott Cohen and Garin Hobbs welcome George Pettigrew, InboxArmy's Creative Director, to discuss the challenges and demands of great email design. The conversation covers the importance of a strong understanding of design fundamentals, the importance of the user experience in creating effective email communications, and how design systems can address these needs. Come for the learnings on how to be creative within a design system and leave with an understanding of why you shouldn't use image-only emails, how to avoid the common mistakes of email design, and more.\n03:21 - Understanding Email Design Systems\n06:16 - Creativity Within Design Systems\n09:41 - The Importance of Accessibility in Email Design\n17:01 - The Case Against Image-Only Emails\n20:35 - Designing for Dark Mode\n24:20 - Common Mistakes in Email Design\n28:52 - Brands Excelling in Email Design\n30:46 - Balancing Creativity and Best Practices\n35:33 - B2B vs B2C Email Design Strategies","thumbnail_url":"https://img.transistorcdn.com/pvLk3WeDCRSQJ8pJU8tdiefNMy8VbhFJlk1OP00ysIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjUzLzE3MDk4/NDUzNDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}