{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"TRIP Drinks Founder REVEALS All Their Crazy Success Secrets Behind - Liv Ferdi ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/80ea9903\"></iframe>","width":"100%","height":180,"duration":7305,"description":"This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.\nMaybe I am wrong.\nFor yonks I’ve been waxing ad nause about\nNarrow and Deep.\nFocus.\nDo less, better.\nBe a Meaningful specific.\nIt’s what every wonderful guest on the poddy teaches me.\nTRIP ripped up the rule book.\nDefinition of outlier.\nTRIP is for everyone and anyone, anywhere, anytime and everywhere.\nTRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.\nAll charged with a beautiful mission: Be Kind to your Mind.\nWon listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co\nOlivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.\nON THE MENU:\n1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.\n2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”\n3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.\n4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.\n5. How TRIP raised £10 million quid – do you really need presentation a deck?\n6. Why founders must actually seek and embrace stress it’s a gateway forward.\nEvery top food and drink founder reads our Newsletter - why wouldn't you? \nhttps://hungryfeast.beehiiv.com/\nWatch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos\nLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/\nStalk me on Insta- https://www.instagram.com/_hungry.pod/","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}