{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Easy-Peasy System for Pricing Bouquets (Without Reinventing the Wheel)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/80ef400c\"></iframe>","width":"100%","height":180,"duration":2437,"description":"Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process.\nYou’ll learn:\n✔️ What base recipe pricing is and why it saves you HOURS\n✔️ The 7 core floral layers I build every bouquet from\n✔️ How to estimate flower costs with flexibility and ease\n✔️ The difference between product markup, labor, and design fees\n✔️ Real examples using this system for bright & cheery and dark & moody palettes\n✔️ How this pricing method helps you confidently talk money with clients\nTimestamps:\n[00:00] What base recipe pricing is and how it simplifies everything\n[01:30] The 7 floral layers I use in every bouquet\n[05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet\n[10:00] Breaking down markup, labor percentages, and vase costs\n[15:00] Customizing base recipes with real client examples\n[21:00] Using base pricing for a la carte programs & different palettes\n[28:00] How this approach helps you confidently discuss pricing\n[32:00] Why upfront, honest conversations save you from ghosting\n[34:30] Training Mastermind florists to use this system in real life\n[36:00] The power of dreaming big—and believing success is inevitable\nResources & Links:\n🌸 Join the Floral CEO Mastermind – Stop spinning your wheels and start pricing (and growing!) with confidence: thefloralhustle.com/mastermind\n📩 DM Me on Instagram – Got a question about pricing? I’d love to help! @‌thefloralhustle","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}