{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Oli Gardner's Blunt Advice to Becoming a Great Marketer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/80f0b90f\"></iframe>","width":"100%","height":180,"duration":4088,"description":"This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software.\nToday we are talking about marketing bullshit and how to fight it together.\nOli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values.\nTopics covered:\nNew Business idea challenge - $1000 and 6 months\nMisconceptions in conversion rate optimization and testing\nAvoiding dark and shady tactics\nHow to become a more human-centric marketer\nTracking cohorts and customer lifetime value\nProduct marketing at Unbounce\nOli’s advice to young marketers\n\nResources mentioned:\nUnbounce\nUnbounce Blog\nNoob Guide to Digital Marketing\nLearn Inbound\nArduino","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}