{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Health Marketing Daily","title":"The Health Marketing Daily | EDEKA Joins Forces With Longevity Forum | Nestlé Looks To Develop New Products | Marks & Spencer Urges Government To","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/814747db\"></iframe>","width":"100%","height":180,"duration":486,"description":"The Health Marketing Daily — August 19, 2026\n\nIn this episode:\n• Europe's largest food retailer is formally aligning its brand with the longevity movement — a signal that healthy ageing is now a mainstream retail strategy, not a niche supplement play.\n• Nestlé is deploying AI and nutrition science to build a dedicated product range for GLP-1 drug users — the biggest food-to-wellness category pivot from a major FMCG player yet.\n• M&S is lobbying the UK government to overhaul how fibre health claims are communicated to consumers — a regulatory and marketing story with direct implications for functional food and supplement labelling across Britain.\n• New research on artisan cheese microbes finding gut health benefits opens a compelling ingredient science narrative for probiotic and fermented food brands looking for fresh category credibility.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health","thumbnail_url":"https://img.transistorcdn.com/8rxJdGjMNhnH8K7rJrkMk3u1Q4J_kEiREjvXzjbgWVM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Nzhk/ZjgzN2UzYjIzODRj/NjM4MmE3YTBiOTk5/MDM1Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}