{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"How to stand out in a competitive market, Sarah Vilenskiy, Blossom Essentials Skincare","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/815c7568\"></iframe>","width":"100%","height":180,"duration":2161,"description":"Sarah Vilensky is the founder and CEO of Blossom Essentials. In this episode, she shares how she’s used her digital marketing expertise to build a high-growth D2C skincare brand. \nSarah shares her journey from affiliate marketing to addressing chronic dry skin with clean, non-toxic products. This episode is full of insights on how they navigate the crowded skincare market and details on their massive upcoming retail rollout into Walmart's Beauty Space.\nWhat was covered:\nSarah's journey from affiliate marketing to founding a D2C brand.\nThe importance of authentic product expertise (addressing personal chronic dry skin).\nThe decision to shift from Amazon to owning the website/customer relationship.\nHow to build brand authority in the crowded clean beauty space.\nThe operational reality: Managing inventory and scaling supply chains.\nNext Steps: The huge retail rollout into Walmart's Beauty Space\nBlossom Essentials Links: \nWebsite: https://tryblossom.com/\nInstagram: https://www.instagram.com/try_blossom/  \nFacebook: https://www.facebook.com/blossomessentials/  \nTikTok: https://www.tiktok.com/@blossomessentialsskin \n\nParker Nash Links: \nWebsite: parkertnash.com  \nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}