{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Dev Podcast | Coffee with Butterscotch","title":" [Ep548] When should you start marketing your indie game?","html":"","width":"100%","height":180,"duration":2589,"description":"In episode 548 of 'Coffee with Butterscotch,' the brothers talk about what it means to market an indie game from the start of development instead of treating it as an end-of-project task. They cover the four P’s, the rise of short-form content, and how paying attention to your audience can guide both marketing and design. It’s a straightforward look at why indie teams can experiment, move quickly, and build direct connections with players.\nSupport How Many Dudes!\nOfficial Website: https://www.bscotch.net/games/how-many-dudes\nTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI\nSteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes\n00:00 Cold Open\n00:16 Introduction and Welcome\n01:46 Understanding the Four P's of Marketing\n09:27 The Integration of Marketing and Game Development\n08:34 The Role of Audience in Game Design\n11:46 Short-Form Video Content and Marketability\n17:32 Lessons Learned and Future Directions\n25:17 Game Development Insights from Game Jams\n30:38 Leveraging YouTube Shorts for Marketing\n39:20 Market Testing During Development\n43:43 The Importance of Engaging Content\nTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. \nIf you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! \nSubmit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. \nFinally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.","thumbnail_url":"https://img.transistorcdn.com/57RnUDMrX7h6l91fJ2kOsVBxjM7ppOThe0dep8MNmrA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxMTcxLzE2NTM1/MDM3OTEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}