{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dive: Foundations for C-Store Sales Associates","title":"Product Knowledge – Personal Care and Household Supplies for Convenience Store Sales Associates","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/818a9ef5\"></iframe>","width":"100%","height":180,"duration":872,"description":"Dive from C-Store Center - Product Knowledge: Personal Care and Household Supplies for Convenience Store Sales AssociatesEpisode 50 Duration: 15 minutesJoin host Mike Hernandez as he empowers convenience store sales associates to transform simple transactions into value-added shopping experiences through comprehensive product knowledge. Learn essential techniques for understanding personal care and household supply categories, identifying quality indicators and customer preferences, communicating features and benefits effectively, providing practical usage tips, and implementing cross-selling strategies that enhance customer satisfaction while building trust and increasing basket sizes.Episode OverviewMaster essential product knowledge elements:Personal care product category understandingHousehold supply item comprehensionQuality indicator identificationFeature and benefit articulationUsage tip provisionCustomer need assessmentOpen-ended questioning techniquesActive listening applicationCross-selling strategy implementationTrust-building through product expertisePersonal Care Category UnderstandingLearn to implement:Essential item identification (soap, shampoo, deodorant)Oral hygiene product knowledgeSkincare item familiarityDaily-use product comprehensionCategory variety recognitionCustomer reliance understandingQuality Indicator AwarenessDevelop approaches for:Sulfate-free option identificationGentler formulation recognitionFragrance preference understandingScent strength variationUnscented option knowledgeCustomer preference accommodationSensitive Skin Product ExpertiseMaster techniques for:Hypoallergenic product identificationMoisturizing formula recognitionAnti-aging item knowledgeSkin type specificationDirect need cateringEffectiveness communicationHousehold Supply ComprehensionCreate systems for:Cleaning product category understandingPaper goods knowledge (paper towels, toilet paper)Trash bag variety familiarityBulk purchase recognitionRegular-use item...","thumbnail_url":"https://img.transistorcdn.com/zrZxScRcZFmn69MZIrXmmbPFetZsQRVzOB-QfZwX7Nk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNDUy/YTkzYmMxZWViMjRk/ODBlODViZjVjYTBh/MzNlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}