{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dive: Foundations for C-Store Sales Associates","title":"Product Knowledge – Personal Care and Household Supplies for Convenience Store Sales Associates","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/818a9ef5\"></iframe>","width":"100%","height":180,"duration":872,"description":"Dive from C-Store Center - Product Knowledge: Personal Care and Household Supplies for Convenience Store Sales Associates\nEpisode 50 Duration: 15 minutes\nJoin host Mike Hernandez as he empowers convenience store sales associates to transform simple transactions into value-added shopping experiences through comprehensive product knowledge. Learn essential techniques for understanding personal care and household supply categories, identifying quality indicators and customer preferences, communicating features and benefits effectively, providing practical usage tips, and implementing cross-selling strategies that enhance customer satisfaction while building trust and increasing basket sizes.\nEpisode Overview\nMaster essential product knowledge elements:\nPersonal care product category understanding\nHousehold supply item comprehension\nQuality indicator identification\nFeature and benefit articulation\nUsage tip provision\nCustomer need assessment\nOpen-ended questioning techniques\nActive listening application\nCross-selling strategy implementation\nTrust-building through product expertise\nPersonal Care Category Understanding\nLearn to implement:\nEssential item identification (soap, shampoo, deodorant)\nOral hygiene product knowledge\nSkincare item familiarity\nDaily-use product comprehension\nCategory variety recognition\nCustomer reliance understanding\nQuality Indicator Awareness\nDevelop approaches for:\nSulfate-free option identification\nGentler formulation recognition\nFragrance preference understanding\nScent strength variation\nUnscented option knowledge\nCustomer preference accommodation\nSensitive Skin Product Expertise\nMaster techniques for:\nHypoallergenic product identification\nMoisturizing formula recognition\nAnti-aging item knowledge\nSkin type specification\nDirect need catering\nEffectiveness communication\nHousehold Supply Comprehension\nCreate systems for:\nCleaning product category understanding\nPaper goods knowledge (paper towels, toilet paper)\nTrash bag variety familiarity...","thumbnail_url":"https://img.transistorcdn.com/zrZxScRcZFmn69MZIrXmmbPFetZsQRVzOB-QfZwX7Nk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNDUy/YTkzYmMxZWViMjRk/ODBlODViZjVjYTBh/MzNlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}