{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"d.MBA","title":"46- Maija Itkonen - A purpose-driven startup is changing our perception of meat","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/81a1dcae\"></iframe>","width":"100%","height":180,"duration":3747,"description":"Maija Itkonen is an industrial designer, successful entrepreneur, innovator, and brand lover. In 2015 she co-founded Gold&Green Foods, the company behind the phenomenal success story of the “perfect protein food” platform and its first product Pulled Oats. Pulled Oats is a new kind of meat alternative based on the Nordic superfood oats, built around the team’s unique scientific knowledge and design thinking under Maija’s leadership. With Maija, we talked about:   her rocky path from a design school to starting companies,   how and why Gold&Green became a nation-wide sensation in Finland,   and what it means to start and run a purpose-driven startup.     www.d.mba","thumbnail_url":"https://img.transistorcdn.com/fGwnroa03djSGD-E2kyfvN9N7r8e89QNX6xusZWRql0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MDkwLzE2OTQ3/MDUyNzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}