{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Fintech Marketing Lab","title":"Dark AI, AEO, and Why Content’s Real Impact Is Harder to Measure | Tom Rudnai, Founder & CEO, Demand-Genius","html":"","width":"100%","height":180,"duration":2699,"description":"Tom Rudnai from Demand Genius and Araminta discuss why content is often not viewed as a revenue driver due to attribution challenges, despite its broad impact across the funnel, the rising pressure to make content measurable as AI makes creation easier, the need for “information gain” (tiered from reframing to empirical and conceptual novelty), how AI reshapes discovery and AEO beyond an SEO lens, and why citations appear mostly at conversion-stage prompts. They also cover using content to accelerate deal velocity, enabling sales distribution by removing friction and embedding content into workflows, and how Demand Genius connects web engagement to CRM data to measure content’s pipeline impact.\n\nKey topics include:Why most content fails to drive revenueWhat information gain really means in the AI era How AI is reshaping content discoveryHow to use content to support sales conversations and actually accelerate deal velocity\n\nUseful links:\n\nFind Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\nFor show notes and more information about guests, head to: https://www.mintcopywritingstudios.com/podcast\n\nThis episode was produced by Orama - a video and podcast studio for B2B Fintechs.: https://orama.tv/\n\n\nAbout Araminta Robertson:\nAraminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.\n\nAbout Fintech Marketing Lab\n\nFintech Marketing Lab is a podcast hosted by Mint Studios, a content marketing agency specialized in the fintech...","thumbnail_url":"https://img.transistorcdn.com/RxTsGogqJoX15VsYrjZdN5NqurDLl-H2dcmuZVY5O3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODE4/NzIyYmM4OGU5NjNl/MmIyODM2OGI2NTg2/Njk3OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}